How Much Does a Custom Website Cost in 2026?
A custom website in 2026 costs anywhere from $5,000 for a 5-page marketing site to $100,000+ for a full SaaS platform. Most small-business sites land between $8,000 and $25,000, and the price is driven primarily by integrations, content volume, and design complexity.
2026 pricing at a glance
- Landing page: $2,000 – $5,000
- Marketing site (5–15 pages): $5,000 – $25,000
- E-commerce (Shopify / custom): $10,000 – $50,000
- Custom web application / SaaS: $25,000 – $150,000+
- Mobile + web combo: $40,000 – $200,000+
What drives the cost?
Two sites with the same page count can be 5x different in price. The biggest cost drivers are integrations, content volume, design complexity, performance/SEO requirements, and ongoing CMS needs.
Why cheap sites cost more later
A $1,000 template site usually needs to be rebuilt within 18 months because of poor performance, weak SEO, or an unmaintainable codebase. Investing in a properly engineered foundation pays back through higher search rankings and conversion rates.
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